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- Government recognizes that public awareness of environmental issues is critical to gain
support for environmental protection, environmental cost-recovery and sustainable
development of resources. An effort is being made to generate this widespread support from
the population by motivating a change in behaviour and attitudes among individuals through
effective public education and awareness programmes. The Environmental Education, Public
Information and Outreach Branch of the NRCA will be conducting programmes to accomplish
this goal. A National Environmental Education Committee, (the focal point of the
Government's strategy for public awareness and education), has been established, and
currently the NRCA is in consultations with the Ministry of Education and Culture to
incorporate environmental issues within the school curriculum. Progress is being made in
- Efforts are being made also to promote awareness and understanding of environmental
issues through the media. Radio, print and television programmes have proven popular.
Earth Day is observed as well as National Environmental Awareness Week, in collaboration
with the NGO community as well as with private sector groups in manufacturing, commerce,
construction, transport and other related services. There are plans to target other
important groups such as the police and judiciary to further sensitize them to
- The efforts of the Jamaica Conservation Trust (JCDT), the Environmental Foundation of
Jamaica (EFJ), the Portland Environmental Protection Agency (PEPA), Negril Coral Reef
Preservation Society, National Environmental Societies Trust (NEST) and other NGOs both
within and outside the umbrella of NEST have done much to create environmental awareness
and provide education. The Government recognizes the valuable contribution which these and
other agencies are making. The Environmental Foundation of Jamaica, The Canadian Green
Fund, and local organizations such as the ICWI Foundation, and the Service Clubs have
provided grants to several groups for environmental programmes. The NRCA provides
technical assistance and resource material in supporting NGO's and community based
organizations involved in environmental awareness programmes.
- During the next three years, the Government will continue to develop its Public Outreach
and Education Programme by working with NGOs and the National Environmental Education
Committee. In particular, Government will support efforts to create stakeholder
associations and promote alternative economic activities which are environmentally sound
among charcoal burners and other similar groups. The NRCA will also continue to work to
see environmental issues included within the schools curriculum.
- The NRCA has prepared a Directory of Environmental Education Activities in both the
formal and informal sectors, national co-ordination of all environmental education
activities have been reinforced and will be carried forward toward the development of a
National Environmental Education Programme.
- The NRCA will develop and implement a National Environmental Education Policy and act as
the focal point for a National Environmental Education Network.
- Government through the NRCA will continue to maintain regional linkages through the
Caribbean Conservation Association and the UNESCO-UNEP Caribbean Environmental Education
Programme, so as to maximise the use of available resources and learn from as well as
contribute to the experience of others in this field. It will also comply with
international environmental treaty obligations and use Public Education and Awareness
programmes to obtain compliance.
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